Mobile marketing is not the future but the present. Since 2007, smart devices have become an integral part of our lives. Mary Meeker, an analyst at Kleiner Perkins made a bold prediction that ” Mobile to overtake fixed Internet access by 2014.” According to the mobile data, it not hard to see that we have already passed this critical point. In Top E-commerce Trend 2018, we’ve learned almost 40% of online sales of Unites States is by virtue of mobile devices in 2017, it is anticipated that the mobile traffic will boost 8 times by 2020.The number of mobile devices has exceeded the population in the world by 2014, as it hit 7.7 billion. In 2018, mobile will unlock opportunities for marketers on a scale never before seen.
Mobile marketing takes many forms in small businesses. Just as there are many ways to use mobile devices, there are many ways to connect to your target audience by moving them. Here are three mobile marketing strategies that can improve the effectiveness of your website and email marketing performance.
Make Your Website Mobile-Friendly
Whether you create a responsive website or not, you can take steps to make your site mobile-friendly. Here are some steps you can take to maximize your site’s performance on mobile devices.
- Prioritize Your Information
Make sure that users can get the most basic information about your business before they upon viewing your site. This information includes contact information, such as phone number and email address.
- Optimize Images
High quality images are the key to improve site customer experience. The duration of the user’s stay on your site is related to the speed of the image loading, the faster it loads, the longer time will user stays. It’s important to have high-quality images on your site, but large files will slow down page load times on mobile devices. Be sure to limit the number of images on your site and compress them so that they are the highest quality with the smallest file size which will increase the load speed on your site.
- Keep it Simple
Simple interfaces can make people feel more relaxed, so keep your design clean, and check to see that you have the right font size and line spacing.
Use Mobile Online Directories
Another strategy for you to develop mobile marketing is registering the site with mobile directories, one kind of popular online directories, which is classic with features friendly to mobile, or a mobile app. These include:
- Google My Business (which will help you to rank higher on Google maps)
- Bing Local
Make sure to update your list regularly so that your information is accurate. At the same time, encourage customers to submit comments on these sites to increase your visibility on these mobile platforms.
Create Mobile Friendly Emails
You should optimize your emails for mobile when you want to insure your email marketing success and your mobile presence, and to go on email marketing, you can follow these strategies:
• Set limits on colors, images and animations to shorten load times.
- Use clear and concise words. If you can, divide your lists up to make them more direct. This will give users a more intuitive understanding of your site.
- Eye-catching titles. Users usually check emails scrolling quickly on their phones, if your title attracts them, it hits half.
By using these strategies to help your mobile marketing on account of target audiences, you are enable to engage current and potential customers with your business everywhere. For more marketing solutions, please visit JumoreGlobal Insights.