According to China customs data, in the first three quarters of 2018, China exported 263,000 tons of tea, a year-on-year increase of 0.29%. The value was US$1.28 billion, an increase of 10.41%. It is estimated that by the end of 2018, China will export 300,000 metric tons of tea out of 2.8 million tons of production.
Green tea was the most popular variety among assorted teas that China offered to the world, accounting for 83% of tea exports. Pu’er tea exports have increased by nearly 21%, but its export volume only accounted for 2,204 tons.
Export data for the past five years shows that the compound annual growth rates of export volume and value were 2.19% and 6.6%, respectively.
Wan Fuxiang, deputy head of the tea promotion committee of the China Association for the Promotion of International Agricultural Cooperation, said, “The number has been growing but just at a less satisfying pace. To top the export number, we need to first expand the market and second, (we need) to increase the value.”
The China Tea Marketing Association, a non-government industry union, said demand for tea in Europe, the U.S., Malaysia and emerging economies such as Africa remains stable. Traditional destinations such as Europe, the U.S. and Africa will remain the main destinations for consumption, but the potential for development is greater.
Malaysia also seems to be a promising Pu’er export market. Liu Junguang, head of the Malaysian Tea Trade Association, said,” Before 2000, Malaysians did not drink Pu’er tea. But now, this is Malaysia’s most popular Chinese tea.”
He further stated that Malaysians consume an average of 900 grams of tea per year, and the national consumption exceeds national production, making it a potential export market for Chinese tea companies.
As one of the countries along the Belt and Road, Malaysia firmly supports the Belt and Road initiative (BRI). The Malaysians hope that more Chinese tea companies can bring more tea, especially tea from Mountain E’mei, to Malaysia.
As a global supply chain digital platform, JUMORE is also strongly in favor of the Belt and Road Initiative and focuses on it to carry out global trade cooperation. Since July 2015, JUMORE launched cross-border cooperation with more than 50 countries along the Belt and Road in Beijing. Through the ecological digital model, JUMORE could help foreign enterprises introduce their high-quality products to China and actively promote the cooperation between Chinese enterprises and “Belt and Road” enterprises, and even the global enterprises.