Among those marketing strategies used for driving B2B e-commerce business, SEO (Search Engine Optimization) may sound sort of unusual and mysterious to a B2B e-commerce beginner or even those who have been involved in the B2B online marketplace for quite a while.
In fact, SEO has been playing an increasingly important role in the B2B online marketing and makes a very cost-effective tool which can significantly improve traffic and visibility to your B2B e-commerce site and the products you offer, and thus bring you more opportunities to drive sales. So today, we’re going to discuss this somewhat new B2B marketing concept, especially for small businesses who can’t afford costly paid ads or clicks online.
What is SEO?
Simply speaking, SEO is about how you can optimize your online store to be found by your target audience for different purposes and on various sites throughout the search engine.
Importance of SEO
According to a study conducted by Enquiro highlighting “the role of search in Business to Business buying decisions”, the following facts are presented after an extensive survey:
- Search engines do a great help to B2B buyers’ decision-making process. About 93 percent of the respondents agreed they would look up online prior to a B2B purchase, which is undoubtedly a very encouraging number for B2B marketers.
- Search engines are predominantly used during the early and mid research stage (95.5 percent of the cases) of the buying process.
- Organic SEO contributes to over 70 percent of the clicks as compared to paid clicks. Obviously, it is advantageous for B2B marketers to build a strong SEO strategy.
- 86.9 percent of the respondents admitted that even after checking out the suppliers’ e-commerce sites and industry portals, they would turn to search engines again when making a budget for their purchases, mainly for the purpose of making comparisons in terms of both prices and quality.
Basic knowledge of SEO
Since search engine optimization is really important and beneficial to growing your online business, it is at least worth making a serious try. But before that, you are suggested to know some basic SEO information useful for your next step.
First, let’s keep it simple. You need to figure out what your customers would type into Google or other popular search engines for digging out your products, and then you are going to create a list of target keywords. Besides, identifying the best keywords to rank for is highly important for making a successful SEO strategy.
By making clear which list of keywords to rank for, you’ll be able to focus your efforts and optimize your pages for those queries from potential buyers in a specific way.
Now you may have got a general understanding of SEO and why it can serve as a cost-effective B2B marketing strategy. In this article, we won’t go further on this topic, but we will continue to share with your valuable information related to this important and interesting field, such as tips on performing better SEO and the application of SEO in other B2B marketing strategies. Just keep attention to JumoreGlobal Insights for your continuous progress in the online B2B marketing.