SEO refers to the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a key factor to surge page views and is increasingly important for B2B marketing, “over 70% of B2B searches begin with a generic search for a product or service with no specific brand mentioned at all”, as mentioned in The Importance of SEO for B2B Marketing and E-commerce.
When operating your site, establishing fundamental SEO consciousness and acquiring basic SEO skills is bound to bring you more business opportunities through more clicks by global customers. JumoreGlobal would like to share some essentials for SEO beginners.
- Choose an e-commerce platform with high ranking
If you choose to open your shop on an e-commerce platform with high ranking in search engine results, the platform itself could bring some traffic to your shop. What’s more, when buyers search the products of your shop, the name of the platform may also be displayed in the search results, which implies that your products are from a reliable platform, then they will probably view the product details.
- Pay attention to the content of your product
Content of your product, which includes the title, keyword and details, is one of the most important factors which influence the search result. Firstly, you need to be familiar with your products and related keywords. It’s necessary to research high frequency keywords that buyers are interested in. Product name or some outstanding features should be included in the title. Secondly, set up keywords which may be searched by buyers, such as the product name, brand name, industry, products features, etc. While for product details, it is suggested to contain the product name, specification, keyword and some other basic information. Mind that the whole content of products should be associated with the search result. Some operators have bought the advertisements connected with keywords on search engines.
- Learn ranking rules of your e-commerce platform
To some extent, search result on the e-commerce platform is as vital as that of the search engine. Thus, it’s a smart strategy to know the ranking rules of your e-commerce platform. Only when you learn and abide by the rules may your products get a priority ranking on the platform. On one hand, you should use the relative product content. On the other hand, you can even buy the ranking inside the platform. While on JumoreGlobal, you just need to join the Premium Membership, products from Platinum and Gold Members may have a better chance of appearing at the top of a buyer’s search results.
- Integrated with promotion channels
Promoting products on suitable channels and integrated them with SEO skills is an effective way to get a better search result. Search engine will record your product keywords as long as you choose the proper promotion channels. Social media like LinkedIn, Twitter, Facebook or some professional forums of your industry may be good choices.
SEO skills will bring more exposure to your shop. If you are a SEO beginner and would like to use the skills, you could try to learn of it or ask for advices from the specialists. Moreover, some e-commerce platforms provide SEO services. Such as JumoreGlobal, a world B2B leading e-commerce platform, provides SEO service package to help you optimize search results of your product or shop. You can also get some professional advices from SEO specialist of JumoreGlobal.