With more and more people consuming information online through social media, content marketing is becoming more important than ever. Data from Social Media Today shows, nowadays, 70% of people prefer to learn about a brand through articles over an advertisement, which has led to a staggering 75% of marketers increasing their content marketing budgets.
Given these statistics and the benefits of content marketing, it is essential to ensure that you create the right content and get the most out of it. Here are some strategies that will make your content marketing more effective in attracting customers and developing your business.
- Have a Documented Content Strategy and Calendar
Effective content marketing doesn’t happen overnight, and if you’re just trying to improvise, your content marketing job is likely to crash. By working out a detailed plan of action in advance, you will be able to stay on track at every step and achieve your goals, so the organization is critical to building and developing effective content strategies.
- Use Buyer Personas to Tailor Content
One of the keys to effective content marketing is to consider what consumers require, by reviewing your ideal customer’s profiles, tap their interest and resonate with them will help you to gain more leads and sales. When it comes to B2B customers, you need to think more specifically and cater to the decision makers of your target company.
- Appeal to Pain Points
You need to dig deeper and think about the pain points of customers, because emotions are the primary factor behind all purchase decisions. You need to ask yourself how does your product or service help solve these problems. And what will bring to your target audience when solving these problems.
- Use Multiple Types of Content
The content of the single channel will reduce the amount of your potential customers. Although blog and social media posts are the most popular type and a great start, in fact, not everyone likes reading a blog post. In addition to these ways, you can also consider other forms of content such as newsletters, podcasts, video, and even success stories.
Here are some helpful posts to get you started on creating diverse and effective content:
- How to Perform Effective B2B Email Marketing
- How to Write a Great Customer Success Story
- Content Marketing of B2B E-commerce Business