Email marketing has too many tips and strategies to explore. You may not get a reply when you send an email to the potential customers. But if you send for the second or third time, things may be different. It’s the power of follow up emails. The related study shows “an 18% response rate to the first email sent, and 13% to the fourth. The sixth email in the sequence received a massive 27% response rate.” So keep on sending emails to potential customers in a proper way, you may get to know more about your customers.
Follow up email could be sent when the customers open your email but didn’t reply, after you contact them by phone or meet them on the conference or just express your thankfulness. You should clearly know how and when to send the follow up email. The following tips may be useful:
In addition to the main body, the subject of the email is very important because it is closely related to the open rate. Subjects with too many words are not welcomed by customers. Use just a few words to summarize your content. You can even try to send the email without subject as customers may be curious about that.
Concise main body
The main body of your email should be as concise as possible, which helps customers know your purpose clearly.
Firstly, give a brief introduction and state your purpose with one or two sentences. Like “I am writing to follow up on my email”, “I am writing to express my thankfulness for visiting my company” or “As we talked by phone, I would like to send you a comprehensive introduction on the product”. Try to make the customers feel that you don’t want to disturb them and waste their time.
Then write the specific issue. The content should be closely related to the customers if you want to promote your product, you can talk about the customers’ request, making them feel you are familiar with them. If you just write to express thankfulness, talking about the reasons is proper. Or when you find customers opened your email but didn’t interact with you, just explain the last email again and ask for their real demand. Be sincere to the customers will give them a good user experience.
The conclusion part is just like the common ones. Give the customers best wishes and look forward to their reply. You can also mention your main purpose again to remind the customers.
Finally, the follow up email should be sent at a suitable time. For the old customers, it is suggested to send every one or two weeks. While for the new ones, you should send one or two days after you meet or contact them.