How to Start Your E-commerce Marketing on Facebook

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Facebook has a large number of active users, making it the first social network worldwide. The huge and vastly growing users would be the promising audiences if you want to promote your company or products. We saw various brands have gained incredible and long-lasting success on Facebook, some of them acquired 70% of customers via Facebook ads. Facebook Ads is one of the fastest and most effective advertising methods for e-commerce business, however, if you’re still hesitated to get started, the following information would be helpful.

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Who Can Create Ads?

Anyone with a Facebook account can create Ads. A professional e-commerce advertiser will create or have a Facebook Page what can be attached to Facebook ads. You will have more options in terms of placement and ad type when creating Facebook ad.

The Reason Your Business Needs Facebook Ads

Facebook gathers so much detailed and unique information from its large number users. That’s the reason why many marketers can get high specific details with ad targeting. For instance, sell fashion high-heeled shoes, you can target a 25-year-old office lady in Washington, who likes Jimmy Choo’ s Facebook page.

With each ad you create, you can control the ad target audience, ad cost, such as max bid, budget per day and total budget.

The Positions You Can Advertise on Facebook

You can choose different positions on Facebook to show your company, products and other business events. They’re two main ads placement locations for both desktop ads and mobile ads, in the sidebar or in the news feed. However, statistics show that mobile ads have higher click through rate when compare to desktop ads, that is to say, you have to make sure your website is mobile-friendly.

Desktops have two different ad positions. The first is the sidebar, the other one is the news feed. According to analysis tool, the news feed gets more effective influence than sidebar ad placements.

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Types of Facebook Ads

As an e-commerce business owner, you can choose mobile ads and desktop news feed ads. These can make the most sense and the most helpful business opportunities.

There are three main types Facebook Ads:

Page Post Ads

6203 - How to Start Your E-commerce Marketing on Facebook

Multi-Product/Carousel Ads

6204 - How to Start Your E-commerce Marketing on Facebook

Page Post Video Ad

6205 - How to Start Your E-commerce Marketing on Facebook

After writing your ads article, there are 11 different Ad Objectives you can choose. Depending on the objective you choose for your ad, Facebook will optimize your ad and show it to users who are more likely to perform the action you desire.

11 Different Ad Objectives as Follow:

Clicks to Website – Pay each time someone clicks your ad to destinations of your websites.
Website Conversions – Pay for each conversion on your website. It is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product.
Page Post Engagement – Pay for the number of actions that people took on your Facebook Page and its posts, attributed to your ads.
Page Likes – Pay for the number of likes of your Facebook Page attributed to your ads.
App Installs – Get more people to install your app or your desktop.
App Engagement – Pay when users interact with a specific part of your app and help you increase actions in your mobile app.
Offer Claims – Pay for the number of claims on your offers as a result of your ad.
Local Awareness – Pay to promote your business locally.
Event Responses – Pay for the number of people who responded Interested or Going to your Facebook event, attributed to your ads.
Video Views – Pay each time someone watch a video.
Dynamic Product Ads -Automatically promote products to people who have expressed interest on your e-commerce website.

What’s Your Target?

Every e-commerce salesman’s goal is to boost the sales of their online shop. But there’s nobody can ensure which ad is the best. Different business will have different customers. That means advertiser should try each ad type and objective and focus on your competitors on Facebook to follow how they are running.

What Kind of Customers Do You Want to Reach on Facebook?

Depending on your business products and customers and Facebook options, you can select your target group. You should deal with each option carefully and target customers preferably.

Creating Your First AD

E-commerce advertiser can use the Ads Manager and the Power Editor to create the first AD. As a new user of Facebook, using the Ads Manager is an easier and straighter method than the using the more advanced Power Editor.

The Power Editor has more perfect functions than the Ads Manager. Advertiser can run ads for different audiences and different budgets.

A Page Post Ad is an easy and quick way to start your first AD. It doesn’t require a lot of setups like with a multi-product ad and doesn’t require a lot of time producing the creative like with a video ad. But you should test those different ad types.

Last, but not the least one, try to match the copy and image of the ad to the copy and images on your landing page, when you did it, you will see an increase in conversions by 115%.

Ad Approval and Ad Guidelines

Make sure your ad doesn’t violate any rules according to Facebook’s advertising guideline. That will make your ad approval process as smooth as possible.

After that, using Facebook’s grid tool to check your ad image whether or not more than 20% text. Because Facebook only allows 20% of your ad image to contain text.

The speed of an approval process depends on the ad content. If you submit your first ad to Facebook, it might take a little longer time. After ad has been approved, advertiser will get an email and Facebook notification.

Facebook Ad Reports

One important thing after your ad approved and running is monitoring and adjusting your ad in real time. The key reference dates, such as Conversions, Reach, Cost, Frequency, Click-Through Rate, you can get from ad reports. According to these metrics, you can adjust, edit, pause or delete any ads.

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