How Should Blockchain Startups Scale Marketing


532 - How Should Blockchain Startups Scale Marketing

Due to the fast-paced nature of the encryption community, blockchain startups may go through an overwhelming experience in marketing. Start-up companies need to be active on different social media platforms, keep interacting with followers, and show the value of their projects to the public.

For this reason, we list several tips for blockchain startups to make the most of marketing campaign. Whether you are preparing for ICO or just want to raise more hot topics around the project, these maybe helpful.

Find a Problem Worth Solving

The ultimate goal of the blockchain project should not be to make money, but solving common problems in people’s daily lives. One of the biggest challenges is finding the value in the project. Currently, only a few of the innovative projects that under development really highlights how their projects will make everyone’s life easier. You may have heard of the success of the OPEN Platform and SuchApp projects in ICO marketing campaigns. Part of the reason for its success is that they used themselves as problem solvers and focused on the needs of more people rather than specifically targeting blockchain communities.

Build Online Communities

Have you noticed that most blockchain projects are active on multiple platforms? Blockchain fans are thought to be enthusiastic and loyal followers who pay attention to online discussions. So it is common for startups to deal with people on social software. You should take this opportunity and establish an online community to promote your entrepreneurship in the influential blockchain authorities. There are many channels of communication in this area, but we suggest that you start from these three points:

  • Bitcoin Talk: A website which you can find all the information about the blockchain and cryptocurrencies.
  • Quora: The biggest Q/A page in the world gives you a fruitful playground for campaign promotion.
  • Reddit: People pay attention to various topics on Reddit, including the blockchain startup.

Run an Email Marketing Campaign

The mailing list is still one of the most effective digital marketing strategies. Email marketing activities not only make it easier for you to connect with people who are interested in your project but also make it easier for followers to get to know your project in time. This will create an open communication channel between you and your key audience, which will help establish long-term trust and loyalty.

Build Professional Authority

In the next five years, the global blockchain market is expected to grow to over $20 billion. With so much money in the game, it’s not surprising to see lots of cryptocurrency experts creating block-related content online. If you want to start your own startup company, we recommend you join the game and establish professional authority in this area.

Began writing blog posts to provide users with in-depth analysis of industry trends. After this, you should create customer positions, attend meetings and online seminars, etc. Once you position yourself as a true blockchain authority, you will immediately attract the attention of potential investors.


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