Stephen N. Mills
Entrepreneur, Marketer, and Writer.
Nowadays, almost every online marketing concern hinges on SEO in one way or another.
Simply put, the said web-based promotional mechanism currently constitutes the easiest organic (free) route to increasing the search-engine ranking profile of a particular website – in a manner that can help to reap significant profit yields as a direct corollary of its application. In order to carry out effective SEO, however, a high-speed and reliable subscription service (like TDS Internet in the U.S) is first required.
On the Benefits of SEO (and its Obvious Commercial Appeal)
The only conceivable drawback with SEO is that it is a time-consuming undertaking, whose results normally take many months to fully manifest themselves statistically. Paid advertisements (which feature as an integral part of companies’ PPC campaigns), in contrast, offer the benefit of instantaneous ad placements.
This latter category of popularizing an organization’s products and/or services portfolio, however, comes with the significant disadvantage of putting a great deal of pressure on its budgeting considerations in the long-run (thereby making SEO the obvious choice for investment & labor prioritization).
In this post, we’ve listed a few handy tips on meeting some of the most common challenges that pertain to SEO applications for both off-page & on-page content. Even the most industrious of SEO analysts and technicians are bound to run into some tricky optimization situations in their professional careers, and these stratagems are intended to be of help – when they may be in the midst of such ‘sticky’ scenarios.
1. Recheck (and Refresh) Your Keyword Searches
A good keyword research strategy continues to command a pivotal position in carrying out any SEO-based optimization endeavor. Ideally, your chosen keywords should hail from your primary & secondary market niche groupings – and should be textually placed in accordance with common ‘best practice’ methodologies (which may be subject to change with the passage of time; depending upon the updates periodically rolled out by search engine engineers to improve their platforms user friendliness).
Some neat locations for directing your keyword research queries include the ‘related search terms’ section at the bottom of every SERP, popular web forums associated with your targeted audience (niche market), and conducting your own personal brainstorming routines (preferably on paper).
All of these strategies, in addition to using a primary research tool like the Google Keyword Planner, can equip you with a huge number of converting long-tail keywords that you should focus your content composition efforts on.
2. Stay Up-to-Date with Search Engine Webmaster Instructions
As has been alluded to above, remaining fully up-to-date on the newest bouts of search engine reports can provide you with a definitive edge over your competitors who may not be as currently informed.
Normally, Google (and other popular search engine) engineers only introduce minor annual changes in the structural (indexing) workings of their algorithms – but sometimes, these alterations can be significant (as in the case of the 2016 Penguin update that affected the core operation of the said web search giant).
The most recent update from Google (rolled out in November, 2017) instructs content producers managing their webpages to double meta-description limits to about 300 characters.
3. Take Learned Inspiration from Your Competition
Every industrious SEO, when starting out with his/her initial optimization ventures, is instructed by those more learned in the field to seek practical (and covert) help from the competition – which is simply made up of the different websites that are currently ranking and catering to the same target audience that they hope to cash-in on.
Oftentimes, such investigative research endeavors can unearth important clues regarding the particular SEO strategies being followed and adhered to by one’s peers-in-industry, and can help in broadly mimicking their success.
Through such inquiries, not only can skilled SEO’s become familiarized with the exact keywords that their rivals (whom they wish to dethrone) are currently ranking for, but can also become cognizant of such SEO-specific factors as appropriate graphics modalities, proper page loading speeds, mobile & other cellular devices optimization, and web-crawler friendly writing techniques (among others).
Lastly, it is always crucial for SEOs to remember that website content is primarily produced for a human audience – and that crawler-demands should always take a second priority to this principle.
If you’re interested in learning some other nifty SEO strategies for aiding you in your ranking goals, check out the many informative articles (pertaining to the online marketing discipline) published on the MOZ and Search Engine Land web platforms – ideally with a high-speed Internet plan (like TDS Cable).