As technology continues to advance, it becomes more and more important for small business to develop an emphasized web presence. While having a highly optimized site is an important part of developing a comprehensive online marketing and branding strategy, the competitive nature of the global economy requires companies to go further. Blogs as an inexpensive way for small businesses which can attract traffic to their own websites, enhance inbound marketing efforts are considered to be one of the most effective ways to build brand awareness.
According to the latest inbound marketing report, nearly 80% of companies using blogs as part of their marketing strategy are trying to get customers through their blogging efforts. In addition, 82% of companies admit that blogging is critical to their business.
Here are the benefits of blogging for your business:
Builds a Bridge Between Your Audience and Your Brand
Customer engagement is an important element of online marketing and brand building. Interesting and shareable blog content gives your audience a chance to learn about your brand and company, which also provide an opportunity for you to connect with existing customers and potential customers. With an active comment area, you can follow the responses of your visitors to your posts and respond directly to the comments, which are important for building trust and relationships. It’s worth noting that if the blog post feels too much like advertising, the audience is more likely to bounce back.
Exceptional Boost to Search Engine Optimization
Almost all major search engines go for fresh, relevant content, and blogging is one of the most direct and inexpensive ways to provide them. When a company continues to create blog posts, they will continually provide Google, Bing, Yahoo, and other indexes with fresh content. This is also an opportunity for companies to insert relevant keywords that consumers will use to search for services or product types provided by the business offers.
Establish Your Business as an Industry Leader
Regardless of the scale of your business, you can build trust and establish clout in your industry by providing valuable and professional information on your blog. Posting useful and informative blogs periodically will make you the “go to” resource in your specific niche within the industry, then increasing leads and conversion rates.
Create Opportunities for Sharing
One of the most powerful benefits of blogging is that it offered the opportunities for others to share your blog links, visitors can send your blog to friends in the form of links, tweets or e-mails, help you get more traffic and driving force which is the epitome of free marketing. For small enterprise, blogging is almost a very important marketing tool, if you want to increase your online exposure, while making yourself as an expert in your industry, then use blog as a marketing strategy is a good way.
If you don’t have enough time, resources or expertise to write blog content, you can outsource these articles to institutions such as JumoreGlobal, which will make unique, relevant and attractive content for your blog site.