What is trade finance and what has happened in the last year?

Simply put, trade finance is the financing of international and domestic trade, covering all types of bank and non-bank funding which facilitates trade of goods and services. The large majority of trade transactions are done...

Tips on B2B Influencer Marketing

Influencer marketing plays a significant role in B2B marketing strategy, as it’s not only a cost-effective and reliable method for company promotion, but also a helpful way to bring traffic to the website. According...

SEO – A Useful and Economical B2B Marketing Tool

Among those marketing strategies used for driving B2B e-commerce business, SEO (Search Engine Optimization) may sound sort of unusual and mysterious to a B2B e-commerce beginner or even those who have been involved in...

How Could B2B Company Benefit from Social Media Marketing

“Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool.” It is widely used by B2C companies to promote their brand or products. While it has...

How to Use Telemarketing to Startup Your B2B Business?

Telemarketing is widely used in B2B marketing. According to investopedia.com, telemarketing refers to “the act of marketing goods or services to potential customers over the telephone”. While the article “What is B2B Telemarketing B2B”...

5 Elements That Will Make a Successful Social Media Marketing

As we know, social media has become an increasingly popular and effective marketing channel for businesses of all sizes and types to reach prospects and customers. Through social media, you can speak directly to...

5 Effective Metrics for Measuring Your Email Marketing Performance

As for a successful email marketing campaign in B2B e-commerce, marketers may focus most of their energy on how to make a wonderful email with engaging content so the best marketing result can be...

Marketing for B2B and B2C – Similar but Different

Recent years, B2B business has emerged and you may be confused about the difference between B2B and B2C in marketing strategies. It’s definitely one of the significant issues to have a successful online business....

Last Minute Christmas Marketing Essentials

Marketers always could smell the different of holiday season than everyone else. As the most important and representative holiday season of western countries, Christmas represents love, peace, generosity and selfless sharing and generates huge business...

How to Perform Effective B2B Email Marketing

Email marketing is considered by B2B e-commerce practitioners as one of the most effective tools for generating leads and driving sales, revenue, and growth of a business. Industry statistics shows that, 87% of B2B marketers use...

MOST POPULAR

EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...