How to Run a Successful B2B Advertising Campaign?

In the B2C e-commerce market, various forms of advertising activities have been used to promote a product or service offered by a business. But the full advantages of advertising have yet to be taken...

5 Ways to Improve Your Website Traffic

As an entrepreneur, one of the biggest challenges is how to get more customers. You may have tried every method to boost the website traffic volume, however, none of it had great impact on...

Is It Necessary for B2B Companies to Adopt Influencer Marketing?

“Influencer marketing, the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services”, is widely used by B2C marketers to promote their brands....

Why do You Need Live Chat on Your B2B Site?

People often think of customer service when it comes to Live Chat, but what most people don't know is that it's also a great sales and marketing tool. Live Chat could not only serve...

How to Make Your Content Marketing Effective?

With more and more people consuming information online through social media, content marketing is becoming more important than ever. Data from Social Media Today shows, nowadays, 70% of people prefer to learn about a...

What is trade finance and what has happened in the last year?

Simply put, trade finance is the financing of international and domestic trade, covering all types of bank and non-bank funding which facilitates trade of goods and services. The large majority of trade transactions are done...

Tips on B2B Influencer Marketing

Influencer marketing plays a significant role in B2B marketing strategy, as it’s not only a cost-effective and reliable method for company promotion, but also a helpful way to bring traffic to the website. According...

SEO – A Useful and Economical B2B Marketing Tool

Among those marketing strategies used for driving B2B e-commerce business, SEO (Search Engine Optimization) may sound sort of unusual and mysterious to a B2B e-commerce beginner or even those who have been involved in...

How Could B2B Company Benefit from Social Media Marketing

“Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool.” It is widely used by B2C companies to promote their brand or products. While it has...

How to Use Telemarketing to Startup Your B2B Business?

Telemarketing is widely used in B2B marketing. According to investopedia.com, telemarketing refers to “the act of marketing goods or services to potential customers over the telephone”. While the article “What is B2B Telemarketing B2B”...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...