Is it Worthy for Small Business to Invest in SEM?

Too often, small businesses believe Search Engine Marketing (SEM) is not worth investment to expand market reach. However, the visibility of the website in search results consists of a crucial part of shoppers’ impression...

YouTube Ranking Factors – 2018

This is not unknown that YouTube is the second Biggest search engine out there after Google. Yes! That is absolutely true. So for obvious reasons not targeting that huge amount of traffic is a...

The What, Why, and How of Native Advertising

A viable alternative to traditional banner and interstitial advertising, native advertising is a type of online advertising that suits the context and function of the platform upon which it posts. This form of paid...

An Introduction to CMS Beginners

Content Management System (CMS) is a recent buzzword in website development. It has made management of websites a lot easy for common users, who do not have a sound technical knowledge of various programming languages...

What Lesson Did You Learn from Facebook’s Data Breach

Facebook has been under fire since its data privacy scandals disclosed. Cambridge Analytica, a firm works for Trump’s presidential campaign, harvested and misused 50 million personal data from roughly Facebook users for unauthorized political...

Digital Twins: A New Generation of IoT

Digital twins emerges with the prevalence of Internet of Things (IoT). According to report from Deloitte, it is “an evolving digital profile of the historical and current behavior of a physical object or process...

Remarketing Converts Your Customers from “Look” to “Buy”

Did you know over 95% of your first-time site visitors are not likely to place an order from your site right away? That hints the markers that in most cases, in order to improve...

Save Your Marketing Budget by a Quick-Learning of Search Engine Advertising

Markers know the poor exposure could make their business become obsolete very quickly, however, a desirable ranking in the organic results of a search engine is a difficult task. It’s worth nothing that setting...

Cloud, A Vital Market Competed by E-commerce Enterprises

Cloud is valued by various industries. In ecommerce area, top enterprises such as Amazon, Alibaba, and JD.com all pay enough attention to cloud and have launched related services, as well as new emerging enterprises...

How to Improve Your B2B Customer Experience

Customer experience has long been carefully considered as a priority for B2C companies, but it has never been much of a focus in the field of B2B e-commerce until more recently. The mindset of...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...