How to Attract Your First Client

The first client you get when you just start your business is more easily to become a loyal member one day. However, not everyone is lucky enough to find the right first client. Most...

Marketing for B2B and B2C – Similar but Different

Recent years, B2B business has emerged and you may be confused about the difference between B2B and B2C in marketing strategies. It’s definitely one of the significant issues to have a successful online business....

How to Start Your E-commerce Marketing on Facebook

Facebook has a large number of active users, making it the first social network worldwide. The huge and vastly growing users would be the promising audiences if you want to promote your company or...

How Should B2B Companies Establish a Marketing Budget?

A big question that will always come up when B2B marketers are formulating a marketing plan is, “How much should I be spending on marketing?” Marketers will consider carefully how much to spend and...

5 Effective Metrics for Measuring Your Email Marketing Performance

As for a successful email marketing campaign in B2B e-commerce, marketers may focus most of their energy on how to make a wonderful email with engaging content so the best marketing result can be...

How to Run a Successful B2B Advertising Campaign?

In the B2C e-commerce market, various forms of advertising activities have been used to promote a product or service offered by a business. But the full advantages of advertising have yet to be taken...

Easy Ways to Avoid a Fake Supplier Online

The increasing popularity of B2B e-commerce have simplified online trading to a great extent, since you can source and purchase desirable products at the best available prices from a wide range of suppliers in the suitable B2B...

How to Unlock Opportunities via Mobile Marketing

Mobile marketing is not the future but the present. Since 2007, smart devices have become an integral part of our lives. Mary Meeker, an analyst at Kleiner Perkins made a bold prediction that "...

How AI is Powering E-Commerce

Unless you have been settled deep underground for the last several years, you’ve most likely learned of artificial intelligence (AI). But how do we apply artificial intelligence to e-commerce? This article is going to...

Content Marketing of B2B E-commerce Business

Content marketing has become a noticeable issue of B2B e-commerce business. According to B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, “among the investigated organizations, 37% have a documented content marketing strategy, 73%...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...