5 Content Marketing Mistakes Could Ruin Your Site

Most B2B companies attach great importance to content marketing as it is one of the most cost-effective ways to attract potential customers and convert them into final buyers. Unfortunately, only a small part of...

How to Make Your Content Marketing Effective?

With more and more people consuming information online through social media, content marketing is becoming more important than ever. Data from Social Media Today shows, nowadays, 70% of people prefer to learn about a...

How to Reduce Customer Service Response Times Significantly

Providing good service is a key way to improve customer engagement and show them that you care. If done right, good service will make customers happy, turn them into loyal advocates and prevent loss. Although...

5 Most Interesting Areas of Blockchain Application beyond Financial Services

The Blockchain is one of the most recent and most discussed topics without a doubt. It was introduced by a little-known person named “Satoshi Nakamoto” in 2008. Blockchains have raised swiftly in a recent...

How to Determine Who Your Ideal Customer Is?

The customer is the lifeblood of the enterprise. Whether you're a small startup or a company with years of marketing experience, your primary goal is the customer who wants to spend their money on...

What Lesson Did You Learn from Facebook’s Data Breach

Facebook has been under fire since its data privacy scandals disclosed. Cambridge Analytica, a firm works for Trump’s presidential campaign, harvested and misused 50 million personal data from roughly Facebook users for unauthorized political...

What is trade finance and what has happened in the last year?

Simply put, trade finance is the financing of international and domestic trade, covering all types of bank and non-bank funding which facilitates trade of goods and services. The large majority of trade transactions are done...

Blockchain and AI: The Driving Force of B2B eCommerce

The high-hyped tech waves of blockchain and Artificial Intelligence (AI) across the globe accelerates the pace of industry innovation. Except for liberating the productivity of traditional manual labor, the new techs also shifting the...

How to Use Telemarketing to Startup Your B2B Business?

Telemarketing is widely used in B2B marketing. According to investopedia.com, telemarketing refers to “the act of marketing goods or services to potential customers over the telephone”. While the article “What is B2B Telemarketing B2B”...

The Top 15 Google Ranking Factors Most Helpful for SEO Beginners

These days, you cannot fathom or make any sense of the applied discipline of digital (online) marketing without making mention of SEO – which as per its achieved design depends crucially on the availability...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...