How to Implement B2B Account-based Marketing?

An increasing number of B2B marketers have implemented account-based marketing (ABM) which helps them to analyze the customers’ features, demand and find target customers more effectively. Research shows that 92% of firms recognize the...

An Introduction to CMS Beginners

Content Management System (CMS) is a recent buzzword in website development. It has made management of websites a lot easy for common users, who do not have a sound technical knowledge of various programming languages...

How to Hit the Marketing Email Sweet Spot?

While it might seem like we are on our digital devices 24/7, that doesn’t necessarily mean we’ll check every single email all the day. We’ve learned various email marketing strategies, as a marketer, it’s...

Marketing for B2B and B2C – Similar but Different

Recent years, B2B business has emerged and you may be confused about the difference between B2B and B2C in marketing strategies. It’s definitely one of the significant issues to have a successful online business....

How to Make Your Content Marketing Effective?

With more and more people consuming information online through social media, content marketing is becoming more important than ever. Data from Social Media Today shows, nowadays, 70% of people prefer to learn about a...

5 Ways to Improve Your Website Traffic

As an entrepreneur, one of the biggest challenges is how to get more customers. You may have tried every method to boost the website traffic volume, however, none of it had great impact on...

5 Elements That Will Make a Successful Social Media Marketing

As we know, social media has become an increasingly popular and effective marketing channel for businesses of all sizes and types to reach prospects and customers. Through social media, you can speak directly to...

What does GDPR Mean for Businesses Outside Europe

The European Union enacted the "General Data Protection Regulation" (GDPR), which set forth new regulations for commercial companies and organizations to handle online user data. However, this major update of the data protection law...

Can’t Miss Strategies of 2019 Social Media Marketing

Social media is not just a vital platform for people to share their daily life, but also an indispensable tool for enterprises to broaden business. We’ve concluded the elements to perform a successful social...

5 Content Marketing Mistakes Could Ruin Your Site

Most B2B companies attach great importance to content marketing as it is one of the most cost-effective ways to attract potential customers and convert them into final buyers. Unfortunately, only a small part of...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...