How Could B2B Company Benefit from Social Media Marketing

“Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool.” It is widely used by B2C companies to promote their brand or products. While it has...

Content Marketing of B2B E-commerce Business

Content marketing has become a noticeable issue of B2B e-commerce business. According to B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, “among the investigated organizations, 37% have a documented content marketing strategy, 73%...

Low Conversion Rate? Learn Homepage Layout Design Metrics!

Homepage is a hub to present the essence and best sellers of your online shop. There are different homepage design styles to meet features of various industries. However, no matter what you’re planning to...

Cross-Border B2B E-Commerce Will Play Increasingly Important Role

  Over the past few years, China has maintained steady growth to help generate the global economy. This rapid growth can be attributed to numerous factors. One of the most important is the internet, as...

How to Perform Effective B2B Email Marketing

Email marketing is considered by B2B e-commerce practitioners as one of the most effective tools for generating leads and driving sales, revenue, and growth of a business. Industry statistics shows that, 87% of B2B marketers use...

Why Social Listening Should Be a Top Priority for B2B Companies

Imagine the inspiring business ideas you could gain from an active form of market research where the principal group consists of individuals who already engage with your product or brand. Sounds pretty good, right? You...

5 Elements That Will Make a Successful Social Media Marketing

As we know, social media has become an increasingly popular and effective marketing channel for businesses of all sizes and types to reach prospects and customers. Through social media, you can speak directly to...

The Smart Way for Keyword Research

Getting your site found on Google is an imperative but difficult task for every e-commerce company. A successful SEO content strategy will help you find right visitors, lead to higher conversion rates and increased...

How AI is Powering E-Commerce

Unless you have been settled deep underground for the last several years, you’ve most likely learned of artificial intelligence (AI). But how do we apply artificial intelligence to e-commerce? This article is going to...

Top Essentials to Skyrocket Subscribers of Email Newsletter

A successful online business requires a comprehensive and competitive marketing strategy. When the battleground of e-commerce getting more and more fierce, online business entrepreneurs or online shop owners become extremely prudent on every penny...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...