Are You Willing to Sacrifice Privacy for Convenience?

The annual Google I/O developer conference was held by Google in Mountain View, California. In Google’s biggest event of the year, Artificial intelligence was highlighted again among the stars of the conference at Google...

How to Start Your E-commerce Marketing on Facebook

Facebook has a large number of active users, making it the first social network worldwide. The huge and vastly growing users would be the promising audiences if you want to promote your company or...

How to Create Effective Content Throughout Buyer’s Journey

For B2B companies who seek to expand the number of sales opportunities, lead nurturing is an essential part that they should never miss, while content can play its diversified roles throughout the whole process...

What You Have to Know about GDPR

Personal data, privacy and security issues have become more important and urgent than we thought since the Facebook/ Cambridge Analytica scandal. The European Union recently enacted a new law to protect data privacy called...

How Should Blockchain Startups Scale Marketing

Due to the fast-paced nature of the encryption community, blockchain startups may go through an overwhelming experience in marketing. Start-up companies need to be active on different social media platforms, keep interacting with followers,...

Is it Worthy for Small Business to Invest in SEM?

Too often, small businesses believe Search Engine Marketing (SEM) is not worth investment to expand market reach. However, the visibility of the website in search results consists of a crucial part of shoppers’ impression...

YouTube Ranking Factors – 2018

This is not unknown that YouTube is the second Biggest search engine out there after Google. Yes! That is absolutely true. So for obvious reasons not targeting that huge amount of traffic is a...

The What, Why, and How of Native Advertising

A viable alternative to traditional banner and interstitial advertising, native advertising is a type of online advertising that suits the context and function of the platform upon which it posts. This form of paid...

An Introduction to CMS Beginners

Content Management System (CMS) is a recent buzzword in website development. It has made management of websites a lot easy for common users, who do not have a sound technical knowledge of various programming languages...

What Lesson Did You Learn from Facebook’s Data Breach

Facebook has been under fire since its data privacy scandals disclosed. Cambridge Analytica, a firm works for Trump’s presidential campaign, harvested and misused 50 million personal data from roughly Facebook users for unauthorized political...

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No Winner of Trade War: Trump’s Tariffs Are Straining the Global...

  The Trump administration said it would move ahead with imposing a 25 percent tariff on $50 billion of Chinese products that are imported into...