Top Innovative Digital Marketing Trends in 2018

When moving into 2018, new e-commerce trends are emerging in the marketplace. As a major marketing strategy of e-commerce, digital marketing shows the flourishing development combined with the latest technologies to meet diverse customer...

How to Advertise and Expand Your Business on Google

The importance and ubiquity of Google search engine is undeniable, and Google advertising is a good marketing strategy for small business owners. You can show ads for your business to people who are searching...

How to Fit Your Marketing Strategies in Facebook’s Algorithm Change

After the months of test since late 2017, Facebook ultimately announced its algorithm change on Jan.11th for prioritizing content from “friends, family and groups” and weaken its role for news spread. Once again, Mark...

Are You Willing to Sacrifice Privacy for Convenience?

The annual Google I/O developer conference was held by Google in Mountain View, California. In Google’s biggest event of the year, Artificial intelligence was highlighted again among the stars of the conference at Google...

How to Start Your E-commerce Marketing on Facebook

Facebook has a large number of active users, making it the first social network worldwide. The huge and vastly growing users would be the promising audiences if you want to promote your company or...

How to Create Effective Content Throughout Buyer’s Journey

For B2B companies who seek to expand the number of sales opportunities, lead nurturing is an essential part that they should never miss, while content can play its diversified roles throughout the whole process...

What You Have to Know about GDPR

Personal data, privacy and security issues have become more important and urgent than we thought since the Facebook/ Cambridge Analytica scandal. The European Union recently enacted a new law to protect data privacy called...

How Should Blockchain Startups Scale Marketing

Due to the fast-paced nature of the encryption community, blockchain startups may go through an overwhelming experience in marketing. Start-up companies need to be active on different social media platforms, keep interacting with followers,...

Is it Worthy for Small Business to Invest in SEM?

Too often, small businesses believe Search Engine Marketing (SEM) is not worth investment to expand market reach. However, the visibility of the website in search results consists of a crucial part of shoppers’ impression...

YouTube Ranking Factors – 2018

This is not unknown that YouTube is the second Biggest search engine out there after Google. Yes! That is absolutely true. So for obvious reasons not targeting that huge amount of traffic is a...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...