What does GDPR Mean for Businesses Outside Europe

The European Union enacted the "General Data Protection Regulation" (GDPR), which set forth new regulations for commercial companies and organizations to handle online user data. However, this major update of the data protection law...

How to Segment Email Lists for More Opens?

E-mail marketing has been popular in recent years with its strong communication characteristics. As we all know, your email marketing plan will benefit from your dedicated strategy in how to locate the list. E-mail...

How Should B2B Companies Establish a Marketing Budget?

A big question that will always come up when B2B marketers are formulating a marketing plan is, “How much should I be spending on marketing?” Marketers will consider carefully how much to spend and...

B2B Case Study: A Persuasive Speech to Boost New Business

Business-to-Business (B2B) case studies are a way for companies to showcase the value they can deliver to existing or potential clients with their product, service or solutions, with an aim to present proof and...

Customer Engagement: How Blogs Help Your Business

As technology continues to advance, it becomes more and more important for small business to develop an emphasized web presence. While having a highly optimized site is an important part of developing a comprehensive...

How B2B Companies Can Benefit from Marketing Data

In modern B2B marketing activities, data has become the preferred reference for B2B companies to make a proper decision. An increasing amount of companies are aware of the importance and benefit of data collection...

Business Website Checklist: What You Need on Your Site

With the development of the Internet, to have a website with high quality and well-functioning in the business world is becoming increasingly important. It can not only help companies increase exposure, attract potential customers,...

How to Determine Who Your Ideal Customer Is?

The customer is the lifeblood of the enterprise. Whether you're a small startup or a company with years of marketing experience, your primary goal is the customer who wants to spend their money on...

Top Innovative Digital Marketing Trends in 2018

When moving into 2018, new e-commerce trends are emerging in the marketplace. As a major marketing strategy of e-commerce, digital marketing shows the flourishing development combined with the latest technologies to meet diverse customer...

How to Advertise and Expand Your Business on Google

The importance and ubiquity of Google search engine is undeniable, and Google advertising is a good marketing strategy for small business owners. You can show ads for your business to people who are searching...

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EU and Japan Sign Free Trade Agreement

The European Union(EU) and Japan signed an agreement on tariff reduction on Tuesday. According to the deal, 99 percent of the tariffs on Japanese...